Promotions!

Congratulations to Dr. John Gilles on winning a 50' plasma TV at our anniversary party!
Essilor Clear Choice trip to Prague.
DALLAS – (April 11, 2007) –Essilor of America, Inc. announces its fourth annual national
promotion for Varilux®, Crizal® and DEFINITY® lenses, Clear Choice 2008 . From May 1
through September 30, all eyecare professionals (ECPs) are invited to participate and qualify to
win luxury trips for two to many exciting locations, including Prague, based on their sales of
Crizal, Varilux and DEFINITY lenses.
“Each year, Essilor strives to express our gratitude and appreciation for ECPs by offering the
premiere loyalty programs in the industry” said Carl Bracy, vice president of marketing for
Essilor of America. “Clear Choice 2008 is our best promotion yet to celebrate ECPs’ loyalty and
growth along with Essilor and the Crizal, Varilux and DEFINITY brands.”
Grand prize trips for two include airfare, hotel and transfers. Winners will visit Prague and
experience the beauty and history of the city, situated on the River Vltava in central Bohemia,
through various tours and sightseeing excursions. As always, accommodations are legendary and
trip recipients will experience the sites and sounds of Prague – exploring the Old Town Square,
famous Charles Bridge and Prague Castle. One of the cultural centers of Europe, the city also
boasts numerous museums, galleries and concert halls.
This year, the Clear Choice 2008 Promotion provides ECPs with three ways to win:
• Grand Prize – Trips for two to Prague, Czech Republic, to the top sellers of Crizal,
Varilux and DEFINITY lens products. ECPs will earn points for every Crizal, Varilux
and DEFINITY lens order placed during the promotion.
• Secondary Travel Prizes – Trips to any location within the continental United States,
including resort, spa and golf packages. Merchandise, such as Tag Heuer watches and
42” LCD TVs, is also available.
13515 North Stemmons Freeway
Dallas, Texas 75234
1-800-Essilor
www.EssilorUSA.com
• Office Rewards – Points are earned on every Crizal purchase and are tracked through
stickers and game cards. Completed cards may be redeemed for gift cards to purchase for
award cards that can be redeemed at over four million locations.
For more information, please visit www.clearchoice2008.com.
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and antireflective
coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than
8,500 people throughout North America. Essilor manufactures optical lenses under the Varilux®, Crizal®, Thin&Lite®, DEFINITY®
and other Essilor brand names. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S.
and offers a wide choice of services and lens brands, including Essilor premium lenses, to eye care professionals across the nation.
Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, S.A., a publicly held company traded on the
Euronext Paris stock exchange (Reuters: ESSI.PA).
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Essilor, Varilux, Crizal and DEFINITY are registered trademarks of Essilor International. Thin&Lite is a registered trademark of Essilor of
America, Inc. All other trademarks are the property of their respective owners.